Programmatic SEO: Build Traffic at Scale
While you're writing one page at a time, your competitors are generating thousands.
Every minute, people search for things like "best Italian restaurants in Austin," "Mailchimp vs Constant Contact," and "iPhone 15 Pro specs." These queries follow patterns—predictable, repeatable patterns that the biggest sites in the world exploit to capture billions of visits.
They're not writing millions of pages by hand. They're using programmatic SEO.
What You'll Learn
The Strategy That Powers Internet Giants
This book breaks down exactly how the most successful sites scale their organic traffic:
- Tripadvisor — 100M+ monthly visits from location pages
- Zapier — 6M+ monthly visits from integration pages
- NerdWallet — 20M+ monthly visits from comparison pages
- Nomad List — Millions of visits built by ONE person
These aren't theoretical examples. They're real case studies with actionable lessons.
Inside the Book
Part I: Understanding Programmatic SEO → What programmatic SEO is and when it makes sense → The anatomy of pages that rank → Understanding search intent at scale
Part II: Real-World Case Studies → The Aggregators: Tripadvisor, Zillow, Yelp → The Tools: Zapier, Canva, G2 → The Data Publishers: NerdWallet, Bankrate, Investopedia → The Niche Winners: Nomad List, Wise, and more
Part III: Building Your Own System → Finding your opportunity using the modifier matrix → Data collection strategies (APIs, scraping, UGC) → Template design that creates genuine value → Technical implementation from no-code to custom
Part IV: Advanced Topics → Avoiding Google penalties and the spam trap → The future of programmatic SEO in an AI world
Plus 4 Appendices: → Tools and resources → Template examples and patterns → Complete implementation checklist → Glossary of terms
The Math That Changes Everything
ApproachPages/YearTraffic PotentialTraditional content (4/week)~200 pagesLimited by writing capacityProgrammatic SEO10,000+ pagesLimited only by data
One template. One database. Thousands of pages. Millions of visitors.
This Book Is For You If...
You're frustrated by the content treadmill. Creating content one page at a time feels unsustainable. You want systems that scale.
You're an entrepreneur looking for traffic strategies beyond traditional content marketing.
You're a marketer who wants to understand how the big players dominate long-tail search.
You're a developer interested in building SEO-driven products.
You want real examples, not theory. Case studies from companies you know, with lessons you can apply.
What Makes This Different
This isn't another generic SEO book rehashing the same advice.
It's a focused, practical guide to a specific high-leverage strategy. You'll learn from companies that have actually done this—what worked, what failed, and exactly how to apply these lessons.
No fluff. No filler. Just actionable frameworks you can implement.
What You Get
Complete Digital Book — 14 chapters + 4 appendices covering everything from strategy to implementation
Real Case Studies — Deep dives into Tripadvisor, Zillow, Zapier, NerdWallet, Nomad List, and more
Practical Frameworks — The modifier matrix, 7-question opportunity framework, value test, and implementation checklists
Template Examples — Actual patterns you can adapt for your own projects
The Guarantee
If this book doesn't give you a clear understanding of programmatic SEO and actionable ideas for your own projects, email me for a full refund. No questions asked.
About the Author
Shane Larson is a software engineer and solutions architect with over fifteen years of experience building enterprise systems for the banking and credit union industry. As Domain Manager for Integration and Automation Engineering at a major credit union, he leads teams that build and manage platforms handling hundreds of millions of API calls annually.
Beyond his day job, Shane has been deep in the AI trenches—building AI agents, developing applications powered by large language models, and automating complex business systems. He founded Cortex Agent, a consulting firm specializing in AI agent development, and co-founded Alaska SkyNet, which uses AI to analyze satellite imagery of polar regions.
Shane is also the author of technical books including Designing Solutions Architecture for Enterprise Integration and API Driven Banking, as well as fiction spanning cyberpunk thrillers to eco-adventures.
He lives in Alaska with his family, where he recently fulfilled a lifelong dream by building a small cabin using only hand tools. That project taught him something he applies to AI: the best results come from understanding your tools deeply, working patiently, and knowing when simple approaches beat complicated ones.
Connect with Shane at shanelarson.com
FAQ
Q: Do I need technical skills? A: The book covers both no-code approaches (using tools like Webflow, Airtable) and custom development. You'll find an approach that matches your skill level.
Q: Is this just for big companies? A: No. Chapter 7 specifically covers one-person operations like Nomad List. Many programmatic SEO opportunities work best for small, focused teams.
Q: Will this work in my niche? A: The book includes a detailed framework for evaluating opportunities in any niche. If patterned search demand exists and you can obtain the data, programmatic SEO may work for you.
Q: Is this about AI-generated content? A: Programmatic SEO predates AI content generators. It's about combining templates with structured data to create genuinely useful pages at scale—not spinning low-quality content.
Stop Writing. Start Building.
The most successful sites don't outwork their competition—they out-system them.
Get the playbook they use.
Programmatic SEO: Build Traffic at Scale
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